EVIS delivers services to transform your data to information.

The CRM landscape is changing: The old product-oriented model of design-build-sell is being replaced by the customer-oriented view sell-build-redesign. Also the marketing focus shifts away from the breadth of customer base and market share to the depth of each customer’s needs and wallet share. And finally, businesses are moving from simple customer transactions to long-term customer relationships. Data Mining can help you cope with these changes and maintain your grip on the market.

Data Mining improves corporations marketing, sales and customer support operations through a better understanding of their customers. The methods and algorithms extract hidden complex information (patterns) from large enterprises databases. This information will play a critical role in management decision making because they reveal areas for process improvement, identify valuable customers, predict future behaviors, and enable your organization to make proactive, knowledge-driven decisions.

What can Data Mining do for you?

In particular, Data Mining applications can help your organization to:

• Plan decisions, enable control of customer strategy, add intelligence to decision management, make real time recommendations to your staff, and offer business performance analysis.
• Analyze and control the competition and positioning within a branch, switch behaviour and answer questions as “Where should the next branch be located?” or “What is the next product or service this customer will want?”
• Measure and monitor specific marketing strategies, improve direct marketing campaigns like response modeling, response optimization for a fixed budget, and optimization of campaign profitability
• Determine whether a person will respond to a certain offer and which telemarketing script is best for a particular call.
• Identify different Key Performance Indicators based on your client’s strategy and analyze Critical Success Factors.
• Chose the right place to advertise, for example measuring fitness for groups of readers

Is it useful for you too?

It is important that enterprises from all economic sectors are consistently interacting with their customers. The importance of establishing close customer relationships is recognized, and CRM is called for.

EVIS is applying Data Mining Techniques for CRM, marketing and sales:

• during the whole lifecycle of customers i.e. prospects, responders, active customers, former customer.
• in order to manage the relationships between businesses and consumers.
• for business customers, in managing relationships in business-to-business (B2B) environments.