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How does a business achieve intelligence to satisfy the demands of the Internet Economy? How does it use intelligence to cultivate loyalty and drive profit? How does it outsmart the competition? The answers are in data, in its intelligent processing and interpretation. We can develop enterprise-wide business intelligence by turning raw data into valuable information and distributing and sharing it with all employees, managers, and executives throughout a company.
| | We can tackle two web-based means of utilizing e-business intelligence: - A web-based network internal (intranet) to a company: a free flow of information throughout the organization.
- A web-based extranet, i.e. a web-based network open to external users. The corporation shares important information with its customers, suppliers, business partners in order to deliver better service, and generate new forms of revenue.
EVIS is able to pioneer intelligent use of data not only to tackle business-to-customers relations, but also for discovering and developing business-to-business opportunities. Consequently, this will bring you advantages such as: |
- Achieve a leadership position in your branch and sustain it for decades
- Be more agile and more competitive
- By the time the competition catches up, have a dominant market position and mindshare that is difficult to match
- Lower the costs
- Increase the revenues
- Leverage the investment in company resource planning
- Improve internal communication
But e-Business does not apply to me?If you think that e-Business is not your business, we would love to prove you wrong. E-Business is not confined to any particular industry, geographic region, or business operation. It applies to all companies doing business only on the internet, known as “pure-play dot coms”, as well as to traditional companies bringing business online “the click and mortars”. It is not confined to any particular business operation: it applies to customer relationship management (CRM ‘CRM), financial analysis, human resources, supply chains, marketing campaigns, manufacturing controls, and the clickstream data that records the activity of shoppers and surfers on Web sites. E- Business Intelligence can help you too…  | - Predict your website visitor’s behavior: by analyzing the web clickstream to understand the most likely navigation paths in a website. This is useful for determining the probability that a visitor will view a certain page, for example a buying page in an e-commerce site.
- Profile website visitors behavior: analyze web access data to classify your visitors into homogenous groups based on their behavior. Match each visitor to a specific cluster, depending on their surfing habits on that particular site. This will reveal a behavioral segmentation of the users that you can use in future marketing decisions.
- Understand how your business decisions affect different segments, whether they increase visits by a particular segment or whether they decrease them.
- Evaluate if your decisions are taken at the right time, i.e. the value of information is correlated to the time when the related decision has been made
- Measure and assess the strength and weakness of its internet sales and marketing
- Track and reduce customer churn
- Assist in quality control of products
- Find out on which profitable customer list would you focus the marketing promotion
- Reduce purchasing costs for your company
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- For a supplies distributor: give its customers a means of analyzing purchasing and delivery patterns
- For a sales manager: Analyze how his quarter is doing?
- For a marketing analyst: analyze if his organization’s frequent customers also profitable customers?
- Find out how can you develop an intelligent e-business CRM? Ask yourself, whether yo
- target the right kind of prospects
- develop the right marketing campaigns
- follow the leads through sales efforts
- close the loop on the effectiveness of the whole process
- Increase the customer value over time
- Provide the best level of service to customers (retention)
To find out more, please contact us.
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